MAGIN LIMITED

processing and distribution of sunflower seeds products and
by-products

WELCOME

Magin Limited - Kondoa

Margin Limited started a serious sunflower oil processing business in 2013 after commencing a construction of small edible oil factory with 800sqm warehouse in 3 acres plot situated in outskirts of Kondoa District Township. The company later in 2014 procured a 20MT/Day sunflower oil expeller with its accessories from a reputable Indian edible oil processing technology manufacturer, Tinytech Udyog. Since then the company has continued to grow.

 

In 2015, Magin Board of Directors decided to improve its products market competitiveness by investing into new refinery plant with a capacity to process 5MT/Day of crude sunflower oil. This refinery technology had also been procured from the same company, Tynytech Udyog in India.

 

The company also engages on the business of maize flour processing and farming. Currently the company processes and distributes well-filtered organic sunflower oil (crude) and refined sunflower in a ratio of 90% and 10% respectively.

 

As part of growth strategy, but also as a way to cope with both growing demand and supply of raw materials from sunflower farmers the company implemented additional major factory expansion plans in 2015 by investing in a new warehouse and a canteen – all covering 800sqm of built area. The company has also purchased a second bigger oil expeller with a processing capacity of 50 -60MT – /Day (a technology from an Indian Manufacturer, Goyum) and solvent extraction plant with a capacity to process 100MT/Day of seed cakes to crude sunflower oil. The solvent extraction plan as been installed and will commence official operations by beginning of September 2020.

 

Since 2013, the company has been collaborating with local government (Kondoa District Council) through the use of government extension officers in the field to identify and train farmers on proper agronomic activities, and post-harvest treatment of sunflower seeds. Through this collaboration, the company has organized farmers into groups where it works with two Agricultural and Marketing Cooperative Societies (AMCOS) with over 400 sunflower farmers. The company is targeting to expand into more LGAs and work with 10 more AMCOs in the next 5 years. These AMCOS are expected to have at least 10000 sunflower farmers, who will be able to supply enough raw materials to the factory after the expansion plans are completed in the next 5 years.

 

Magin Ltd intends to reach new customers by having well designed marketing strategies, which will include product differentiation for the different segments of the market based on income levels. Crude sunflower oil will mainly be sold to low-income earners in Kondoa and neighbouring districts mostly via existing sales channels. For double-refined oil, a wholesale approach will be employed where the Company will mainly target middle to high income consumers in urban areas outside of Kondoa who can afford larger oil quantities at each purchase at higher prices.

The Company

Magin Limited is a fast-growing medium scale agro-processing company based in a small township of Kondoa, Dodoma, Tanzania.

The Company was incorporated on 31st March 2010 having certificate of incorporation number 75692 issued by Business Registration and Licensing Authority (BRELA) within the jurisdiction of the United Republic of Tanzania.

 

The company deals mainly with processing and distribution of sunflower seeds products and by-products (sunflower oils and seed cakes).

COMPANY PHILOSOPHY & BUSINESS ACTIVITIES

“Focused on building sustainable relationships based on a personal quality given to all transactions, with a genuine effort to realise success for our customers and to creAte trusted brands for our customers who expect value, in a time where only quality and price seem to count”.

Branding Strategy

It was popularised in the 1960s with the release.

Digital Experience

More recently with desktop publishing software.

Market Research

It was popularised in the 1960s with the release.

Business Planning

More recently with desktop publishing software.

Magin Sunflower 100% Natural Oil for all frying, baking and cooking.

The most versatile type of vegetable oil and it provides the best nutritional balance of all popular cooking oils

Sunflower Seed

Processing

Natural Oil

Magin is a key player in edible oil subsector, serving a good number of sunflower farmers in the central party of the country while distributing high quality, healthy and affordable sunflower oil products in Tanzania.

CONTACT US TODAY

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